BRAND • UX • AI • LEADERSHIP
Translating complexity
into human clarity
Combining strategy, creativity and emerging technology to create brands and experiences people trust, use and remember.
Design is entering a new era shaped by AI and rising human expectations.
I help companies navigate that shift by creating brands, products and experiences that feel intuitive, useful and deeply human. With over 16 years of international experience across startups, agencies and Amazon Ads, I’ve led global campaigns, digital products and creative teams across Europe, North America and Asia.
My work combines strategic thinking, creativity and emerging technology to turn complexity into clarity.
PC Finder | Guided Buying Experience | Microsoft & Intel
Strategy, UX/UI & Decision Support | EU5, US, CA | +50% Conversion
SANA | Human-Centered AI Chatbot Concept
Conversational UX/UI | Trust, Tone & Guided Support | DE | 2025
Home with Alexa | Scalable Multi-Brand Experience
Amazon Ads | Strategy, UX/UI & Creative Operations | EU5 | 20+ Advertisers
Smart Agent | Real Estate Platform from Scratch
Brand Strategy, UX/UI & Scalable Design System | DE | 2023
Jurassic World | Entertainment Campaign Experience
Universal | UX/UI Design | DE, UK | 2022
Faculty of Design | Editorial Brand System
Pforzheim University | Branding, Magazine Design & Visual Identity | DE | 2009
Bosch Brand Day | E-Commerce Campaign Experience
Bosch | Strategy & UI Design | DE | 2019
