In 2019 Disney released two of their biggest movies 'Frozen 2' and 'Star Wars – Rise of the Skywalker'. Disney was looking for something unique, to create a “big bang” in addition to the usual campaign. As both movies were positioned as the Must-See blockbuster, basically all cinema goers belonged to the target audience. Primary goal was driving awareness, with unquie and high-impact awareness executions.
We collaborated with Because and created a magical experience where children come to discover a collection of the best toys, games and gifts of 2019 through workshops and product demos. With a special Qr-code and selected customer reviews, visitors could already buy their Christmas gifts while enjoying taking part in over 50 different activities. With a special Geotargeting we reached people around the 'Wunschwerkstatt' and gave more information about the program.
NAME AND LOGO CREATION
Visitors liked the 'Wunschwerkstatt'. We achived a high number of visitors - 22,780 over the course of 9 days. The live characters and workshops created a thrilled experience for our smaller visitors and helped to achieve a high dwell time of 09m 01s.