WORK EXPERIENCE
adabay GmbH | December 2023 – Present
Creative Director
- Lead and inspire a cross-functional team in a UX/UI agency, fostering a high-performance, collaborative, and innovative work environment focused on human-centered design.
- Scale the team through workflow optimization and structured process improvements, while ensuring top-quality outputs through rigorous reviews. Implemented process enhancements that saved 30 hours per month, enabling the sales team to deliver elevator pitches independently.
- Oversee projects from pitch to deployment, managing quotation, strategy, concept, design, and development while maintaining a future-oriented vision.
- Redesigned and modernized brand standards across websites, social media, sales materials, and exhibition stands, ensuring alignment with evolving market trends.
June 2025 – August 2025
Certified Training: UI/UX Design for AI Products | Stanford University
Completed Stanford University’s “UI/UX Design for AI Products” with a perfect score. The program focused on designing intuitive, trustworthy and human centered AI experiences. I gained practical skills in prototyping AI interactions, balancing user control and automation, designing for trust and explainability and evaluating ethical and societal impacts of AI systems. It strengthened my ability to create user experiences that integrate AI thoughtfully, reduce cognitive load and support confident decision making in complex environments.
October 2023 – November 2025
Certified Training: Customer Experience Manager & Leadership
- Professional Scrum Master® I (PSM I®)
- Professional Scrum Product Owner® I (PSPOI®)
- AI Management
- Employee Management
Smart Agent GmbH | May 2023 – November 2023 (Startup & 7 months interim project)
Creative Consulting
- Developed the strategy and concept for a real estate platform, shaping its UX/UI and service design to enhance user experience and brand identity. Created data-driven user personas to refine customer journeys and improve engagement.
Amazon Ads | April 2017 – April 2023
Senior Art Director & Vertical Creative Lead
Led multi-year strategic partnerships for brands across consumer electronics, entertainment, toys, CPG, financial services, hospitality, and automotive sectors, executing 360° campaigns across EMEA, the US, Canada, and Japan.
- Built and managed strategic stakeholder relationships with CMOs, Marketing Directors, and Senior Leadership at Fortune 500 companies.
- Defined and executed human-centered design strategies to optimize customer engagement, including the ‘PC Finder’ project for Intel & Microsoft (still in use after 3+ years).
- Led revenue forecasting, sales training, and resource planning to drive strategic growth.
- Spearheaded process optimizations, improving creative efficiency and reducing campaign development time.
- Cross-functional collaboration: Partnered with Amazon’s internal teams (Alexa, Twitch, Prime Video, Prime Music, Retail, IMDb) on integrated digital experiences.
- Managed and mentored an Art Director, freelancers, and interns.
- Rolled out the Employee Advocacy Platform (EveryoneSocial) across EMEA, strengthening internal engagement and communication.
Amazon Advertising | March 2016 – March 2017
Art Director
- Led Amazon Ads' pitch department for custom solutions (Brand Innovation Lab) in Germany, managing end-to-end campaign ideation and execution.
- Designed and facilitated workshops for clients and agencies at both national and international levels.
- Developed and presented corporate communication strategies to clients, agencies, and internal teams.
- Consistently received top-tier ratings, resulting in expanded responsibilities.
Amazon Media Group | April 2015 – March 2016
Team lead Designer
- Managed capacity and resource planning, optimizing team workflows and efficiency.
- Led the design team, focusing on maintaining a high creative standard, quality assurance, and process improvements.
Amazon Media Group | December 2013 – April 2015
Visual Designer
- Led service design initiatives, including UX/UI optimization for Amazon Media Group’s digital platforms.
- Designed and implemented onboarding and training programs for eight freelance designers.
Plan.Net, Serviceplan Group | August 2012 – November 2013
Junior Art Director
- Designed UX/UI solutions for various landing pages and advertorials.
- Contributed to creative pitches for high-profile clients, including Disney, HRS, Olympia, and BMW Mini.
12snap | June 2010 – July 2012
Junior Graphic Designer
- Created the concept and design of a mobile platform for Nokia US.
EDUCATION
March 2005 - April 2010
University Degree in Design, Diplom Designer
Pforzheim University - Faculty of Design
September 2008 - January 2009
Exchange Student
NSCAD University, Halifax, Canada
INTERNSHIP
Zut Alors Inc., New York
Factor Design GmbH & Co KG, Hamburg
magnolia werbeagentur, Mannheim
KEY SKILLS & TOOLS
Key Skills:
- Human-Centered & Service Design, Process Optimization
- Design Thinking, Data-Driven Decision Making, Agile Methods
- Leadership & Cross-Functional Collaboration
- Brand & UX/UI Strategy
- Stakeholder & Customer Experience Management
Software & Tools:
Adobe Creative Suite (Xd, Ps, Ai, Id, …), Figma,
Sketch, Jira, Salesforce, Asana, Microsoft Office,
Miro, ChatGPT, Kaiber, Runway, MidJourney, Napkin
REFERENCES
Duncan Mackie
Head of Europe, Amazon Band Innovation Lab Mackdunc@amazon.com
Dom Dressler
Design Director, Doctolib,
dominik.dressler@gmail.com
INTERESTS
Hiking (Everest Basecamp, Alps Crossing),
Interior Design, AI & Emerging Technologies,
Data-Driven Innovation